No company is immune to the wave of generative AI, and everyone wants to get in on it. Meta is the latest to test AI-based tools for its products. Mark Zuckerberg has announced that the company is creating "a new set of high-end products" to integrate generative AI into services used by billions of users.
Zuckerberg said the team will focus on creating creative tools at first, but their long-term goal is to create "AI people who can help people in a variety of ways." The company, however, has a lot of foundational work to do before sharing these "futuristic" experiences with users, he warned.
The company is starting by testing text-based AI tools in WhatsApp y Trade fairlonger, presumably ChatGPT-style chatbots. Although they might be a fun use case for users, Meta You could also leverage these features to offer to businesses in areas like sales and customer support.
Meta is also experimenting with AI-assisted filters and ad formats on Instagram, along with "multimodal and video experiences."
According to AxiosThe project will be led by former Apple executive Ahmad Al-Dahle, and the team will report to product manager Chris Cox.
Although generative AI tools have been around for a while, the technology only rose to prominence with the OpenAI bot ChatGPT. Microsoft has already integrated part of that Artificial Intelligence in Bing search and Edge browser. In response, earlier this month, Google also said that it is experimenting with a rival product called Bard. Other search engines such as You.com and Neeva have also announced the integration of AI chat products. Facebook rival Snapchat also launched a custom-trained chatbot for its paying subscribers this month.
It's no surprise to see Meta go on the AI offensive. Zuckerberg's big gamble on the metaverse has yet to pay off and the company will have to find new ways to earn revenue.. A few weeks ago, the Meta Verified subscription program launched, but, as we have seen in other social media, payment plans have yet to show signs of being a major revenue driver.
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