Digital transformation is a fundamental pillar for operational efficiency in global companies. A prominent example is the collaboration between Gategroup and Realista.io, which has enabled the digitalisation of the company's headquarters.
Metrics may not be the best indicator of what is actually happening in the business, or people may use different definitions of the same metric in a way that makes it difficult to understand the health of the business.
Digital transformation is a fundamental pillar for operational efficiency in global companies. A prominent example is the collaboration between Gategroup and Realista.io, which has enabled the digitalisation of the company's headquarters.
Metrics may not be the best indicator of what is actually happening in the business, or people may use different definitions of the same metric in a way that makes it difficult to understand the health of the business.
The decline of X (formerly Twitter) under Elon Musk has boosted engagement with alternative social networks like Bluesky, Threads and Mastodon, but it has also challenged early adopters who now have too many places to post.
CAC is the total cost of acquiring a new customer. This includes all sales and marketing expenses, such as advertising, salaries, commissions, and other direct expenses associated with acquiring new customers.
Annual recurring revenue (ARR) is a term used in subscription-based businesses to indicate the amount of revenue committed and recurring on an annual basis.
Link-in-bio apps with affiliate links or Patreon-like subscriptions are becoming secondary ways to boost creators' revenue. For platforms and startups, the biggest challenge remains bringing brands and creators together to collaborate.
The United States Federal Trade Commission (FTC), in collaboration with two international consumer protection networks, presented the results of a study on the use of "dark patterns" on 642 websites and applications that provide subscription services.
Vox Media CEO Pam Wasserstein told her team via Slack message and email on May 29 the details of what the company's journalists said was surprising news: Vox had signed up a content licensing agreement with OpenAI.
Spotify announced that it will venture further into the advertising space with its first in-house creative agency called Creative Lab, helping brands create personalized marketing campaigns.
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