TikTok is expanding its Effect Creator Rewards monetization program to more regions and lowering its payout threshold, the company announced. The program, which launched in May 2023, rewards creators for the effects they create through TikTok's AR development platform, Effect House. TikTok is also updating the program's payment model, as creators will now only receive rewards for effects used in public videos.
Previously, creators needed an effect to have been used on 200.000 qualifying videos within 90 days for the effect to start collecting rewards. Now, each effect must be used on only 100 qualifying videos to start earning them. When TikTok first launched the program last year, creators needed an effect to have been used on 00 videos to start earning rewards. The company reduced the number to 500.000 in October. The update makes the eligibility requirement much lower than the program's initial requirement.
As for the updated payment model, only effects used in rated public videos will be eligible for rewards, while in the past, rated videos also included private videos. TikTok recognizes that creators can expect their effects to receive fewer videos qualifying for Effect Creator Rewards due to this change, but to compensate for this, it will move away from a flat rate model and follow an RPM (revenue per mile) model.
With the new model, creators earn rewards based on the total of qualified videos that used their effect within the first 90 days, the company said. When an effect reaches 100.000 unique public video posts, a creator will begin collecting rewards and will continue to collect rewards for each additional qualified video until the end of the 90-day period or until they reach the maximum reward.
Since launching the program last year, TikTok says some creators have reached their maximum payouts of $14.000 per effect and $50.000 per month.
Today's announcement comes a few days after TikTok announced that its revamped creator pool has increased total creator revenue by more than 250% in the past six months. The fund, which launched a year ago and eventually replaced TikTok's original $XNUMX billion Creator Fund, will exit beta in the coming weeks.
The program has expanded to 33 more regions, including Argentina, Austria, Bahrain, Belgium, Belarus, Chile, Colombia, Czech Republic, Denmark, Ecuador, Egypt, Greece, Hungary, Israel, Kazakhstan, Kuwait, Mexico, Morocco, New Zealand and Norway. , Oman, Peru, Portugal, Qatar, Romania, Saudi Arabia, South Africa, Sweden, Switzerland, Taiwan, Thailand, Turkey and Uruguay. Effect Creator Rewards is now available in a total of 53 regions.
