It is possible that Snap flew too close to the sun in his development of the palm-sized selfie drone, Pixy. Following the announcement in late April, the social media firm began to put the brakes on the project, according to a Wall Street Journal report. Your CEO Evan Spiegel it seemingly conveyed the message that hardware is a cause of the reprioritization, amid broader economic concerns.
But all is not lost for the product. Supposedly, Snap will continue to sell through its already existing limited inventory of the $250 device..
It's hard to know precisely how seriously he was taking Snap your efforts with Pixy. The system itself was a kind of brightly colored toy, lacking the sophistication (and years of development) of a DJI. Even DJI finally eliminated its closest equivalent, Spark, in an attempt to optimize its offers for the consumer.
Among high-end products from companies like DJI and much cheaper imitation systems, it is possible that ultimately there isn't much of a consumer drone market to play with. That, along with an internal restructuring of Snap, means that Pixy he just didn't grow up in this cruel world.
