The years 2020 and 2021 are assuming one of the greatest challenges for the fashion sector in its entire history. The industry must adapt to new measures, changing market demands and an economic crisis that will affect its revenue and growth prospects.
According to industry perspectives, 2021: The New Retail Rules Report, from Deloitte, the industry faces two big challenges that must be addressed to boost its recovery after the pandemic. On the one hand, the digitization of its off-line channels as well as the optimization of online sales, and on the other hand, we have the customer experience, where both are conditioned by a constant change in consumption habits and aim to increase profitability.
During the pandemic, there has been a great expansion of markets and electronic commerce. Due to the restrictions aimed at preventing the spread of COVID-19 and the different periods of confinement, this business model has grown exponentially, becoming the great protagonist of the fashion world in the post-COVID-19 era. Likewise, the level of consumer confidence regarding physical visits to stores has been greatly affected by the risk involved, which has also benefited this growth.
Any activity in which it is difficult to maintain social distancing has been greatly affected and physical stores have not been an exception. This fact has led retailers to seek solutions in technology and innovation that are capable of restoring confidence to consumers in terms of their safety and health while they are inside these spaces, so that these businesses can operate as usual once that the restrictions are not so strict.
Despite this, during the short periods of time in which the restrictions were not so strict, as was the case during the year-end holidays, the demand to physically visit the stores was high, as evidenced by the high volume of people who he visited malls during this period. For this reason, and to continue offering a safe and attractive experience, it is essential that retailers continue to look for new ways to innovate and connect with their target audience in their stores, offering a digitized, personalized and safe experience to each customer.
In this context, at Beabloo we market Interaction Care, it has technological solutions certified by Intel® Market Ready Solution, to guarantee that the facilities are safe for COVID-19 through the implementation of a body temperature control system, occupancy control and system detection of masks that also provides metrics aimed at improving the way these physical stores are managed. All this respecting the privacy of people, since the system does not store personal data.
The solution based on the use of sensors in these spaces provides anonymous data that is stored and can later be analyzed to help optimize the space and improve the shopping experience.
Retail digital signage solutions are used to control store access, prevent crowding and offer personalized content, as well as remind customers of the need to follow security guidelines. The use of these signaling solutions together with an optimized walking route and a fast payment and collection of the product also without contact guarantees an agile, energized and personalized system, which reduces the risk of infection, improves the experience and safety. of customers and workers in stores, and ensures that these spaces are safe and reliable so that they can function normally.
Retailers must seek solutions that go beyond simply implementing health measures so that workers and customers feel safe and once again enjoy the experience of physically shopping in stores.
