Any organization has the aspiration to expand to take advantage of the opportunity derived from globalization. Faced with the vertigo of the potential increase in size, there is the desire for growth in all figures and strengthening against the market.
This fear of globalization is due to a classic conceptualization of the company: growth leads to an exponential increase in employees, countless meetings and countless new risks.
In reality, it can be simplified by applying criteria to manage time, perseverance and a good idea with a good business model.
Think in "simplification" mode
The first step is to go back to perspective and start with small initial steps. Neither being unique nor that the market will make an immediate positive assessment of the business can be assumed.
You have to take into account how to simplify the business model and how to manage it. It is necessary to evaluate the knowledge that one has of the market and the business and, on the other hand, the knowledge that is available in the management of the entity itself.
Many companies or entrepreneurs enter a business blindly, not knowing how to run it, or where to start. They just have an idea they run with and often the fracaso it is due to lack of experience.
As boring as it may seem, you have to carry out an analysis of needs, current and potential market, competition, etc. If necessary, even train to obtain the necessary essential knowledge.
In this way, the foundations of what it means to manage a business are obtained, the figures necessary to understand and the measures to take in the face of risks or errors.
Once the fundamentals of the business have been assumed, the next steps are to think about the business initiative itself and how to present it to the market, from the name to the logo. All this in a meticulous way, because once the model is launched, it must be consistent with it so that the market understands it. Once launched, the process of adjusting the model and brand can begin.
Without leaving home
Online businesses really are the way to go, because every day more people prefer to search, investigate, compare and consult products or services from the comfort of home.
The amenities for the client are extensive:
- extensive catalogs
- Home delivery
- No scrolling or queuing required
- Less stock restriction
- Posts and comments from other customers
- ...
One of the most important issues is the impact of the opinions of users who post on blogs, social networks, messages, etc.
A negative feedback not properly addressed by the organization according to a response protocol, or even responding to positive feedback with gratitude.
Spreading these positive comments in different networks is key to giving know the business and reach customers potential where they are usually found. It is prudent to calibrate such diffusion so as not to fall into the abuse of publication and cause negative messages.
The challenges
Different kinds of challenges will always arise, regardless of the type of business. But when trying to build a global company, the biggest challenge of all is how to scale the organization so that it has the right dimensions to reach all markets.
Undertaking the scaling of the business too soon, only generates problems and the consumption of time derived from solving them. On the other hand, you cannot give up the potential of not being able to scale the business at all.
Measuring your own abilities, balance and research are key. The best approach is to take the time to analyze each move, see the business impact, and determine the next step.
