Periodically trends in health care undergo radical changes. The latest changes, in line with new habits, give rise to a highly collaborative and efficient model. From there, initiatives are generated that can be grouped under five headings:
| Valuable medical care | Providing the best patient care at the best possible value |
| Customization | Using data to drive healthcare technology trends toward the patient and improve the value of care. |
| Social Determinants of Health (SDOH) | Consideration of various lifestyle factors to measure their impact on a patient's life. |
| Patient bonding | Patient satisfaction leads modern trends in the field of medical care. |
| Coordination of care | With a multitude of systems and offerings running in parallel, offering a coordinated solution to the patient is key. |
Technology is one of the keys to new business models in all sectors and of course also in health. Artificial Intelligence, Augmented Reality, Telehealth, mobile applications, the internet of things or w, and other advances are some of the technologies that are applied in new business models.
There are currently more than 11 startups oriented to the health and wellness sector that arouse interest in the investor market, attending to those that are most active in the investment market.
For the approximation of this publication, 150 relevant ones have been selected because they are the most active in the registered investment market and have been classified by their main focus, although it is not exclusive that they can be placed in other groups of categories in the development of their activity as functions attached to your business model.
Relevant aspects
- An increase of more than 20 billion dollars has been obtained in more than 600 investment operations.
- 12 new unicorns (companies valued at more than $1 billion) have emerged in various health-related companies. For example, Ro, a remote care platform and drug delivery services. Another is Oscar Healthcare, which develops a technological platform for medical insurance. CMR Surgical works on a robotic surgical system that helps surgeons in their interventions.
- The list includes a number of early-stage startups (Seed and Series A), such as OneraHealth, which develops diagnostic solutions for sleep disorders. Another early-stage startup is FolxHealth — a telehealth service specifically for the LGBTQ community — created by the co-founder of Optum Ventures. The Psychedelic Medicine Company mindbloom, in its initial phase, is forging an emerging category through its own online and face-to-face assisted psychedelic therapies.
- A large number of startups have created collaboration agreements with key players in the market. Happy Health, which develops digital therapies in mental health, has partnerships with the American Heart Association, Sanofi and Cigna. the private insurer Bright health has partnered with key health care players like Mount Sinai Health System, Mercy Health, and Arizona Care Network as it continues to expand.
Main categories
In the intelligence and clinical training is the leading category with 26 startups. These companies create tools to help providers and clients make clinical decisions to deliver care more effectively and efficiently.
- Patient loyalty platforms, for example twistle y wellth, aim to connect providers and patients to improve their health outcomes.
- Care coordination tools such as QuartetHealth (mental health) and Join Us (health and social assistance).
La detection and diagnosis is another important category, with 24 companies developing a wide range of solutions, from consumer testing to medical imaging and digital pathology.
- Analysis companies from home like the Israeli one healthy.io and the irish LetsGetChecked offer accessible options for capturing personal health data.
- 10 of the startups develop image analysis based on artificial intelligence. Among them the Indian Qure.ai, which received FDA approval for its head CT scan product in June 2020.
Services of virtual care They consist of 16 listed companies and emphasize online interactions with health professionals.
- Primary care includes 98point6, Hellodoc, and Galileo Healthcare.
- Among the care platforms with specialists are: mindstrong y Genome Medical.
La disease management and therapies They help doctors or patients prevent, manage, and/or treat their health conditions. In this group there are 15 startups.
- Pearl Therapeutics, Akili Interactive Labs y KaiaHealth carry out remote interventions. In June 2020, Akili received FDA approval for his video game intervention for children with ADHD.
- Personal devices are playing a larger role in the prevention and treatment of health conditions. In January 2020, Mojo vision received FDA approval for its innovative smart contact lens device that could help people with low vision.
Trends
The demand for services telehealth has skyrocketed during the COVID-19 pandemic. As a result, many traditional platforms have recently added telehealth services. A total of 62 new companies on the list (41%) offer remote healthcare services. The most frequent subcategories in this group include:
- Telemedicine: heart beat health, Doctor On Demand, and Livic.
- Remote monitoring and diagnosis: Oura, Element Science y dental monitoring.
- Therapy and coaching: OmadaHealth y VirtaHealth.
El R&D in drugs has been severely affected by pandemic-related closures, as many clinical trials have been halted. Even so, the number of companies (26) is still
- Research in new drugs: healx (rare diseases) and Protein Qure (quantum computing).
- Clinical trials: Unlearn (digital twins) and measurable (decentralized tests).
- Real Evidence Management (RWE): Summer Health, TriNetX y difference.
Optimizing healthcare costs is a growing priority for all parties, from patients and providers to plan builders and health plans. As a result, administrative process solutions along with private health insurers are on the rise. A total of 20 basic services companies that focus on operational and / or financial inefficiencies:
- Employees: Brightside Benefit (financial wellness) and Bend Finance (health savings accounts).
- Suppliers: Cedar (financial link), AlphaHealth (management of income circuits), and Incredible Health (nursing staff).
- Health plans: Abacus Insights (data integration).
La mental and behavioral health It has become one of the highest priorities in the healthcare industry in recent years, especially in the midst of today's climate. Mental health startups raised more than $575 million in venture capital funds.
- Platforms for therapies: LyraHealth, Meru Health, mindbloom y mindstrong.
- Platforms for addiction management: Axial Healthcare (substance use), CureApp (nicotine) and Pearl Therapeutics (substance use)
Women's health is moving from a nascent market to an increasingly comprehensive one as more products and services are developed for women of all life stages and experiences.
- Fertility: Carrot Fertility, Kindbody y Modern Fertility.
- Maternity: babyscripts, mahmee y New.
- Remote virtual care: Maven Clinic, Hims & Hers, FolxHealth y Ro.
Geographical distribution
Startups related to health and well-being appear in almost all countries, although in 18 of them they are the main ones in this analysis.
The United States leads the number of new business models with 77% of these 150 startups.
China: 6 among which stand out We Doctor y Tencent Trusted Doctors (from the Tencent corporation, operating more than 50 clinics), both offer virtual and face-to-face primary care. MediTrust Health, focuses on facilitating payment models for high-priced drugs for the patient.
United Kingdom: 5 startups with iLoF (pharmaceutical research), perspective (imaging & diagnosis), and Current Health (remote patient monitoring).
Canada: 4 startups: AbCellera Biologics (antibody search) and Winterlight Labs (cognitive health).France: 4 startups, include dream (sleep therapy) and Alan (health insurance).
