One of the many trendy applications competing to be "the next Twitter." Post launched its iOS application in June 2023.
Launched in beta just days after Elon Musk finalized his purchase of Twitter, Post wants to reinvent the way people access their news on social media. Using the app, you can switch between three sources: follow, explore, and news. The first two feeds are self-explanatory, but the third is where the crux of Post lies.
The news tab displays a feed of new articles from Post's editorial partners, including notable outlets such as Reuters, Los Angeles Times, Wired, Yahoo Finance, Fortune, Insider, NBC News and more. It's free to view the headlines and the beginning of the article, but to read the entire article, users must perform a microtransaction with "points" within the Post app.
These are not paid articles on publishers' websites and in most cases you can read them simply by going to their website, but some users may find it worth paying for the convenience of easy reading on a application that does not "annoy" you with pop-up advertising.
Publishers receive 100% of the revenue from these micropayments, which will likely change in the future once Post needs to generate revenue of its own. The platform is currently funded by Andreessen Horowitz and Scott Galloway, an author and marketing professor at New York University.
The points required to unlock an item vary depending on the point of sale. The cheapest in-app transaction is 300 points for $4.29. Items start at 1 point and so far the highest cost seems to be around 29 points. At most therefore, a 29 point item would cost about 40 cents, but many items would only cost a few cents. Users can also tip editors or creators for their work.
“Premium editors are seeing an average of $30 CPM equivalent for paid content and an average of $1.3 CPM equivalent of tips for free content,” Post wrote in a press release.
In eight months since its launch, more than 440.000 users have joined Post.
