In the scope of the Transformation, it is mainly necessary to focus on the business aspects. The transformation of the business model is conditioned by a series of levers or impulses that require special attention to incorporate them into traditional companies.
One of the aspects to pay attention to is the development of the new competencies of the people, expanding business capabilities, leading to greater agility, employee and customer focus, being more innovative, streamlined processes, and increasing efficiency and effectiveness
For them, it is necessary to have new skills to induce/detect opportunities to change the status quo and take advantage of new information and service-based sales.
The results of the Digital Transformation are more urgent and strategic in markets with a high level of commercialization (commoditization).
In addition to the impulse caused by the new customer profile and the habits established in society, there are other motivations that drive organizations to face the transformation process.
New regulation and regulations
Data protection, transparency, new aspects of audits, financial information, etc. have an impact on the organization at all levels, causing new obligations in different areas (governance, processes, reports, finances, etc.).
New Models
The rules are constantly changing for all types of industries driven by partnerships with new business models. You have to rethink traditional models and optimize new and existing processes to be in the market. New business models (startups or spinoffs of established companies) do not require transformation, since they are “born transformed”, that is, with the principles of the new market.
The influence of employees
Many employees have high expectations of their organization. If it does not meet them, these employees jump to other entities that can fulfill their aspirations and where they feel that their personal and professional development is taking place.
The search for innovation
There are more and faster changes. Every few years innovations are replaced by others. If the organization cannot assume them, it leads to a path of disappearance or irrelevance in the market.
Globalization
Globalization produces the worldwide consolidation of brands from retail to financial operations. The local company in most cases does not have sufficient critical mass to have assumed the same degree of maturation as other competitors who have been able to create new models based on a broader market and therefore needs that can be analyzed on a few larger metrics.
Impact on people
Of some of these motivations, it should also be noted that, in addition to taking into account technological, legal, operational, value offer, distribution model, etc. aspects, there are a series of these motivations that require the preparation of people in the areas of talent and organization.
Following: Transformation Dimensions
