The United States is the second largest e-commerce market in the world, with a total revenue of 537.700 billion dollars in 2020.
It is far ahead of Japan. , number three in the ranking of the largest e-commerce markets in the world. China alone is a larger market, generating total e-commerce revenue in 2020 of $1,3 trillion.
Although in the United States the e-commerce market is already very mature, with a projected user penetration rate for 2021 of 79%, it is still on a path of constant growth. An additional increase in revenue of 11% is expected.
In this pandemic year, e-commerce experienced a vertiginous growth of 30% in total income. Although there have been changes in the global ranking of the Top 10 online stores, all online commerce saw overwhelming growth:
eCommerce sales in the United States 2020 (billions of dollars)
Amazon.com remains the undisputed number one in the ranking of online stores by total net sales. generating US$112.5 billion in 2020, with a year-on-year growth of 41%.
In second place is a common brand: walmart.com, with net sales of 41,1 billion dollars. In terms of year-on-year growth, it even exceeds Amazon.com, registering a rate of more than double (85%) than this one.
The order of top online stores underwent a change between 2019 and 2020. The new number three in the United States is bestbuy.com. The store sensibly increased its net sales by 144% between 2019 and 2020, resulting in a total of $18,7 billion.
Apple.com, the previous No. 3, dropped three positions to No. 2020, with 14.200 net sales of $XNUMX billion. Apple.com posted the weakest growth of all stores in the top 10, increasing its year-over-year net sales by 25%.
Several stores in the current top 10 more than doubled their net sales in 2020, the year the pandemic fundamentally changed consumer buying behavior.
Analysts expect the positive effect on e-commerce to last and the market to have reached a degree of maturity in online shopping that will be reflected in 2021.