Payment and purchase service Klarna is the latest company to announce its integration with ChatGPT.
The company has stated that it is "one of the first brands to work with OpenAI to use its protocol to create an integrated plugin for ChatGPT" and is rolling out a personalized shopping experience that offers product recommendations when Klarna users request shopping tips, inspiration and links to products via the Klarna search and comparison tool.
It works in the following way: users install the Klarna plugin from the ChatGPT plugin store and can then ask ChatGPT questions. For example, "I have $150, what headphones can I afford?" and receive a selection of articles relevant to that request.
Users can also ask other questions or ask for more product recommendations. If users click on the product link, they can also go to the product page in Klarna's search and compare tool to compare prices among its 500.000 retail partners, according to the company.
“I am very excited about our plugin with ChatGPT because it exceeds my 'north star' criteria that I call my 'mommy test', that is, if my mother would understand and benefit from this”, said Sebastian Siemiatkowski, co-founder and CEO of Klarna, in a written statement. And it does that because it's easy to use and it really solves a lot of problems – it drives tremendous value for everyone.” Klarna is uniquely positioned to harness the best technology and data to help people discover new products and solve consumer problems at every stage of the shopping journey, and we will continue to innovate to bring these services to our 150 millions of consumers.
The company said the plugin will initially be rolled out to ChatGPT Plus subscribers in the US and Canada and will then be available in other regions "after a period of security testing, development, and enhancement."
Klarna revealed that the US was its biggest market after posting a 71% year-on-year increase in US gross merchandise value (GVV) last year compared to 2021. In addition, the Klarna Card was launched last June in the United States with a waiting list of one million of people.
The new function arrives in the middle of the announcement of the own OpenAI which has released plugins for ChatGPT and you have connected the chatbot to the internet.
Klarna is one of the large technology companies that is betting on generative AI, such as Apple Lossless Audio CODEC (ALAC),, Microsoft y Google.
