After launching its service in the UK in late 2021, gopuff is officially expanding to Europe starting in France. In addition to the Paris area, the instant grocery delivery service is now available in Marseille, Lille and Toulouse. There are more European countries on the company's roadmap, such as Spain.
For the market launch, the company takes advantage of the acquisition of Dija. Dija had already launched her service in France before gopuff acquired that startup. gopuff it has cash on hand, having raised $2021bn in 1,5 and is in the process of raising $XNUMXbn more.
As in other markets, the company operates a network of 20 stores/warehouses with around 4.000 different products. Customers can order groceries, household essentials, alcohol, ice cream, diapers, iPhone chargers, you name it.
gopuff it also tries to partner with local brands to personalize its offer for local customers. In France, it means you'll find fresh baguettes from La Parisienne, as well as beers from La Fédération Française de l'Apéritif.
In France, gopuff it will compete with quite a few companies in the space, such as Flink, Gorillas, Getir, Zapp, Cajoo and more.
And yet, the co-founder and co-CEO of gopuffYakir Gola is quite confident in his company's ability to execute successfully and become a market leader.
“The reason we have expanded into Europe is because customers have demanded it,” he said. “We only enter a market once we are ready to win.”
According to him, gopuff in particular it has the best technology, both on the consumer side and on the user side, to operate this type of service at scale. It also has a pretty big team with 2000 people working for gopuff in Europe: in France alone, there are 600 employees of gopuff.
When asked about the company's performance in the UK, its first foray outside the US, gopuff he was pleased with his current growth rate. “We're probably close to being number one from a 'daily new user' perspective in the UK,” Gola said.
While instant delivery companies make myriad headlines from their big funding rounds, gopuff he thinks he is not successful because he has raised a lot of money. You can close big rounds. because it is working well.
“If you look at a market like Philadelphia, we have double-digit market penetration — a double-digit percentage of the people who live there are customers of gopuff. But the market is also growing at double-digit rates year over year,” Gola said.
"We can take profits from existing markets and reinvest them in new markets like Europe," he added.
There are many challenges ahead for this nascent industry. In addition to competition, some local governments have been working on strict new regulations against instant delivery services.
“The approach we have adopted in gopuff, as the market leader, is a very different approach. Given what we've done in the US, we've been very proactive with local governments,” Gola said.
Admitted that gopuff is trying to profoundly transform the grocery sector. “We are disruptors,” she said. But he also frankly added that gopuff is making the world a better place. “We're changing people's lives for the better and we're doing it the right way by partnering with neighborhoods,” Gola said.
