Whether it is a new company or business model, or a widely established company, the digital world and the transformation that must be faced, forces us to revisit basic concepts such as vision, mission, values, commitment, services, interactions with clients, etc.
It does not mean a replacement of the activity, but a rethinking of how to express it and get the brand to customers in line with the new expectations and demands set by the digital environment.
-
- How to define a strategy: Mission / Vision / Values
The vision, mission and values of a company are its DNA or corporate identity, which gives it coherence, authenticity and originality as a brand. Any company that wants to be successful and seeks benefits must submit to a formal strategic management system, that is, select and perfectly define its values within the company's value chain […]
-
- How the brand attracts and retains customers
Many brands are synonymous with their products. Your customers are loyal and buy your products every time. A successful business must aspire to that level of loyalty and recognition.
-
- Brand recognition helps improve customer retention
In a market environment with globalized and aggressive competition, a positive brand recognition benefits the prosperity of the company. People will not opt for a product that they do not know exists.
