On the one-year anniversary of Musk (now There are many figures in the post, but one that stands out is the claim that the average user spends 32 minutes on the platform.
X CEO Linda Yaccarino said in a blog post that overall users spend 7.800 billion active minutes each day. It's hard to understand what "active minutes" means. However, it's down from the 8 billion active minutes Musk tweeted about last year. Similarly, the 1,5 million registrations per day figure is also lower than Musk's 2 million registrations per day figure from a year ago. In other words, X is growing at a slower rate and engagement is slowly declining.
The social network noted that Premium users spend three times more on X than non-paying users. This is not surprising given that X is incentivizing a set of eligible premium users to get paid. Last month, the company claimed it had paid $20 million to creators, and that figure in the blog post has not changed.
X's figures differ slightly from reports from various analytics companies. Apptopia said users using Threads and X spent 23,8 minutes and 31,1 minutes per day respectively when Meta launched the former. However, those figures have dropped to 3,7 minutes and 16,9 minutes respectively. The company added that US-based X users spent an average of 20,6 minutes per day in September.
Yaccarino also mentioned that “five hundred billion of the most informed and influential people in the world” come to the platform every month. In September, Musk mentioned that the social network had 550 million monthly active users. Therefore there are no discrepancies in this aspect.
While Yaccarino did not mention daily active users (DAU) in his blog post, he recently mentioned that the platform has around 245 million DAU. According to SensorTower (viaWall Street Journal), X daily active users in September 2023 fell 16% compared to October 2022.
Interestingly, provide free API access to the Metropolitan Transportation Authority (MTA) of New York and the National Weather System. However, this action only occurred when these accounts decided to limit or end their update flow after the company discontinued its free API. It also removed third-party Twitter apps by changing its API terms earlier this year.
With the new blog post, X is trying to paint an optimistic picture by stating that advertisers are returning to the platform and that the company is engaging with different groups to ensure the safety of users. However, Reuters reported that advertising revenue earned by the platform is in decline.
While the company talked about its future plans, including payment facilitation, it did not expand much on its work in the area of Trust and Safety. Regulators around the world are not happy with X's efforts to combat CSAM (Child Sexual Abuse Material) and disinformation. The blog post also did not discuss how the platform plans to work on election integrity given that both the United States and India have major elections next year.
