In an effort to put more responsibility on collaborative moderation, Twitter has launched Community Notes for images in posts. The company aims to address scenarios of morphed images or AI-generated images across the platform where photos are published. In other words, the platform wants to flag content like “the Balenciaga Pope” that went viral a few weeks ago. The release comes days after an AI-generated image of an attack on the Pentagon spread quickly when prominent accounts retweeted it.
Twitter said that notes written for an image will appear in "recent and future" posts containing it. At the moment, the feature is in the testing phase and will work for tweets with a single image.
The company said that only Community Notes contributors with an impact score (a score that measures the usefulness of the contributor's notes) of 10 will be able to see an option to send notes about an image instead of a tweet. This way, if other users tweet the same image but with different captions, the Community Notes will remain the same.
Tweets containing images with notes will have a label that says "This note is about the image and may be displayed in other tweets, including the image."
The social network said it is working to expand this feature to support multi-media videos and tweets. He also noted that since this is an older version of Community Notes for multimedia content, the matching algorithm might miss some tweets that include an image with notes.
The Pengatgon attack hoax that spread quickly was a combination of verified paid accounts and AI-generated images. Although the original image and tweet were deleted, the photo continued to circulate on the social network. This problem is also spreading to fake AI-generated ads that trick people into believing that prominent personalities such as former footballer Ian Wright and chef Gordon Ramsey have died.
Following Elon Musk's takeover of Twitter, the company relied heavily on collaborative moderation through Community Notes as it laid off staff working on trust and security to cut costs.
Last year, Twitter launched Community Notes worldwide. Earlier this year, it began accepting contributions from several countries. In February, Twitter rolled out a feature to let people know the context surrounding a tweet: The social network began sending notifications when a user retweeted or replied to a post to receive a note after the fact.
