The billing model is an important component in subscription trading. But a technology platform that allows the company to move agile to respond to the market and take advantage of the recurring revenue model is key.
Subscription commerce requires for its objectives a technology and operational platform to automate and manage the customer journey and customer experience from start to finish.
The platform ensures robust capabilities to drive a seamless experience for customers, partners, and internal staff across sales, marketing, product delivery and implementation, vendor management, customer support, lifecycle management, and other processes.
To provide a frictionless search, purchase, and management experience for customers, operational processes need to be streamlined and simplified. It must allow the growth and administration of an ecosystem around the offer.
That technology must support subscription commerce across multiple providers, services, channels, and devices with the following capabilities, at a minimum:
- Customer management (CRM)
- Online sales environment
- Processes of capturing and registering clients and contracting products
- Invoicing
- Profile and access management
- Management and control of expenses and investments
- Big Data and Business Intelligence. Reports and data analysis
- API and components to integrate into existing external systems
