Sales teams and customer service staff can spend a lot of time searching, recording, and analyzing customer and market data. This requires examining multiple sources and is obviously subject to human error. It usually ends up searching by googling, outsourcing vendors, or coming up with a generally expensive automated solution.
London-based Tactic automates customer and market research. It has already raised $4.5 million in funding led by Index Ventures, along with Visionaries Club.
Using NLP and big data, Tactical saves sales, marketing, and revenue operations professionals the time they would otherwise spend on search engines.
“No company wants to pay people to waste time on manual research and data entry. But they do. We knew there had to be a better way,” said Rudy Lai, CEO and co-founder of Tactical. “Professionals don't want search results, they want answers. There is a demand for intelligent search that is powerful and customizable, and Tactical He is here to satisfy her.”
Tactical solves the problem by allowing sales and marketing staff to ask questions in a common language and apply filters to prioritize and rank results. This can be integrated into your own CRM software.
Tactical was founded in 2020 by Jack Hodkinson, an experimental physicist specializing in quantum materials and data analysis; and Rudy Lai, a former banker at Morgan Stanley and Bank of America Merrill Lynch.
"Tactical is one of a new generation of companies that are seizing the opportunity presented by seismic shifts and improvements in natural language processing technology,” said Jan Hammer, partner at Index Ventures, who led the investment. “Founders have a deep understanding of the pain points of companies, which must spend hundreds of human hours on mind-boggling research and data collection.”
The initial funding will allow Tactical grow your product, frontend, and data engineering teams.
