Due to the pandemic, the 80% of Spanish companies have had to accelerate their digital transformation process, finding themselves years ahead of what was expected before COVID-19. Sectors that did not foresee this process happening so quickly have had to update to the new conditions and adapt to the new measures.
In the sector of service stations it has not been different. Gas stations and service areas have had to hurry to adopt measures that will allow them to continue their operations within a new reality and have found a great ally in digital transformation.
Big names in the sector, such as Cepsa, Shell and Repsol have been working on projects that drive digital transformation for years in their establishments. Digitization has made it easier for them to manage their stores in a unified way, personalizing information, optimizing time and margins while keeping them updated, which has allowed them to increase their profitability.
Since 2018, Cepsa promotes more than 500 digital transformation initiatives both internally and for the end customer, including the digitization of most of its convenience stores at service stations in Spain and Portugal.
To facilitate the process of digital transformation, Beabloo has Active Customer Intelligence Suite (ACIS), suite of solutions that optimizes marketing actions in the physical space and allows the analysis of the factors that influence the customer experience within service stations.
ACIS uses a network of sensors and screens to obtain data on the behavior of people in physical spaces, analyze them and automate communication. This software takes advantage of the hardware that is already installed in these spaces to deploy one or more solutions, such as digital signage, Audience Analytics, Zone Performance or People Counter, optimizing all areas of the station, improving both the experience and the results.
La suite es Intel® Market Ready Solution, which allows it, together with other multinational partners, to generate a large amount of data that provides a greater understanding of the different businesses, their efficiency and productivity. Thanks to the ecosystem created by Intel®, Beabloo and the other partners, companies can optimize and adapt their performance obtaining better results.
This tool has also proven to be efficient against COVID-19. One of its solutions, Interaction Care, uses the data collected in the physical space to study the interactions that occur, thus allowing stations to be redesigned and optimized for correct prevention against the virus.
Interaction Care It incorporates thermal cameras that measure the body temperature of those who access the stations and overhead sensors that measure the distances inside and offer very useful information, for example, to know which areas receive more risky interactions and require more frequent disinfection. It also uses a mask detection system that, when it detects that someone is not wearing one, activates an alert on digital signage or sends a notification to remind you to use it.
The future of service stations It goes through its digital transformation, which has proven to be the solution for a better and safer user experience, resulting in greater profitability for companies.
