Spanish English French German Italian Portuguese
Social Marketing
HomeCultureInstagram tests support for social movements through hashtags

Instagram tests support for social movements through hashtags

Instagram is testing a new feature that will make it easier for users to discover and support social causes directly through hashtags, communicated the company. Now, when searching for specific hashtags associated with certain social movements, you will have the option to support them through new options.

Once you get to a hashtag's page, you can select "Support» for more information about the motion that appears. There is also a button «Spread the word» that allows you to share the hashtag page with friends. The company says the new feature will also make it easier to raise awareness of these causes through the “Create a fundraiser» that can be used to start raising money on behalf of a cause.

"Today we start testing a new feature that helps people find and support social movements on Instagram," the company said. on your blog. “Hashtags have long been a place where people discover new causes to support on Instagram, and now when you search for specific hashtags associated with certain movements, you'll have the option to support them. People often turn to Instagram to make their voices heard, promote causes, and bring communities together. They're eager to support the causes they hear about on Instagram and are always looking for new ways to take action; these updates will make it easier to do so.”

The company is rolling out the new feature to curate hashtags focused on popular movements on Instagram, including #BlackLivesMatter, #womensrights, and #climatecrisis. Instagram says it consulted with various organizations including the NAACP, GLAAD, AAJC, Hispanic Heritage Foundation and the Illuminative to select the initial list of hashtags. Instagram plans to continue working with organizations similar to those discussed to improve the feature.

RELATED

SUBSCRIBE TO TRPLANE.COM

Publish on TRPlane.com

If you have an interesting story about transformation, IT, digital, etc. that can be found on TRPlane.com, please send it to us and we will share it with the entire Community.

MORE PUBLICATIONS

Enable notifications OK No thanks